Earnings Preview: What To Expect From Apple Today

Apple Inc. is scheduled to report earnings after Tuesday’s close. The stock hit a record high of $195.96/share in 2018 and is currently trading near $189/share. The stock is prone to big moves after reporting earnings and can easily gap up if the numbers are strong. Conversely, if the numbers disappoint, the stock can easily gap down. To help you prepare, here is what the Street is expecting:

Earnings Preview:

Apple is expected to report earnings of $2.17/share on $52.37 billion in revenue. Meanwhile, the so-called Whisper number is $2.25. The Whisper number is the Street’s unofficial view on earnings.

Company Profile & Various Businesses:

Here is a brief company profile courtesy of Thomson Reuters Eikon:

Apple Inc., incorporated on January 3, 1977, designs, manufactures and markets mobile communication and media devices, personal computers and portable digital music players. The Company sells a range of related software, services, accessories, networking solutions and third-party digital content and applications. The Company’s segments include the Americas, Europe, Greater China, Japan and Rest of Asia Pacific. The Americas segment includes both North and South America. The Europe segment includes European countries, India, the Middle East and Africa. The Greater China segment includes China, Hong Kong and Taiwan. The Rest of Asia Pacific segment includes Australia and the Asian countries not included in the Company’s other operating segments. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple Watch, Apple TV, a portfolio of consumer and professional software applications, iPhone OS (iOS), OS X and watchOS operating systems, iCloud, Apple Pay and a range of accessory, service and support offerings.


Apple competes with Microsoft, Samsung, Sony, HP, IBM, Cisco, Nokia, Motorola, Alphabet, among others.

Pay Attention To How The Stock Reacts To The News:

From where I sit, the most important trait I look for during earnings season is how the market and a specific company reacts to the news. Remember, always keep your losses small and never argue with the tape.

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